Luyan Sales Data Analysis Project

Sales data provides businesses with valuable information on the profiling of their customers and thus has important implications on business problems, such as the improvement of customer satisfaction, retention rate, and sale efficiency. In this project, a dataset of sales records will be provided by Luyan Pharma, which has not been analyzed and utilized to its full potential for the purpose of gaining insights into the company’s operations and customers and guiding business decision-making. Luyan is a pharmaceutical company headquartered in Xiamen, Fujian, China, with operations in health product R&D, manufacturing, and distribution. As an industry leader, it is exploring new ways of improving its services provided to its customers. This is an exploratory project, and the tasks will be performed including but not limited to:

  • Data wrangling
  • Feature engineering using NLP
  • Supervised/unsupervised learning

Supervisors: Zhiyu (Frank) Quan, Project Manager from Luyan Pharma

Graduate Supervisor: Linfeng Zhang